Summary
Strategic Communication Expert with 15+ years of international experience in digital and traditional media, content strategy, campaign design, and stakeholder engagement. Proven success leading high-impact campaigns for Greenpeace and Amnesty International across MENA and Europe, with a focus on environmental justice, human rights, and crisis response. Adept at creating multilingual content (English, French, Arabic), building integrated media strategies, and using data-driven insights to drive audience engagement, advocacy, and policy change.
Skills
Press & Media
At Greenpeace, I led regional media strategy for urgent environmental crises such as the FSO SAFER oil tanker and the XELO shipwreck. I transformed technical briefings into compelling multilingual press releases and secured extensive media coverage across North Africa and Europe. Our strategy mobilized international awareness, emergency funding, and preventative action. My role extended beyond writing—I co-developed the full media outreach plan and built strong relationships with journalists and editors.
Digital Communication, Graphic Design & Data
As MENA Digital Communications Manager at Amnesty International, I built and executed a regional digital strategy rooted in data analytics and real-time feedback. I led the creation of branded visual content, video campaigns, and interactive publications using Adobe Creative Suite. Tools like Hoshin Planning and Socialbakers enabled continuous optimization, boosting both engagement and conversion rates. Our campaigns mobilized audiences to take action—signing petitions, attending events, and donating to key causes.
Content Creation
I specialize in translating campaign strategy into compelling content. Working closely with campaigners, I extract key messages and create multi-format outputs: press releases, social copy, visuals, and full campaign toolkits. For reactive content, I deliver rapid-turnaround assets aligned with brand tone and objectives. For major initiatives, I conduct message testing to refine voice, visuals, and calls-to-action. My in-house design capacity (Photoshop, Illustrator, Getty, Shutterstock) ensures speed, coherence, and quality.
Event Communication
For Greenpeace International, I developed the communication plan for COP27 and the Greenpeace Warrior Ship Tour across the MENA region. From strategy development in Barcelona to ground support at climate camps in Tunisia and Egypt, I coordinated with activists and decision-makers to amplify our message. The campaign connected global audiences with regional demands, spotlighting youth and civil society voices in climate negotiations.
Team & Campaign Management
At a leading regional NGO, I managed 23 campaign and research teams across 22 countries. I implemented a centralized campaign calendar and streamlined coordination across digital, media, and advocacy units. To eliminate bottlenecks, I introduced structured timelines and content briefings. This system ensured timely delivery for major moments such as COP27 and enhanced cohesion between field reporting, narrative development, and content production.
PASSION LEADS TO DESIGN,
DESIGN LEADS TO PERFORMANCE,
PERFORMANCE LEADS TO SUCCESS!
