Strategic Communications

Communication is not about producing messages. It is about building trust.

I design and lead communication strategies that help governments, international organizations and development institutions communicate complex policies with clarity, credibility and purpose. From national reforms to international summits, my role is to align strategic objectives with public understanding and stakeholder confidence.

Executive Communications & Public Affairs

I advise senior leadership on communicating during moments that matter most.

At UNDP Saudi Arabia, I support executive communications surrounding major international events, development finance, partnerships and government engagement. My work ensures consistent messaging, strategic positioning and effective communication with high-level stakeholders across national and international platforms.

Media Relations & Reputation Management

Strong institutions require strong public narratives.

I have developed and implemented regional media strategies for international organizations operating in complex political and humanitarian environments. During major environmental crises, including the FSO SAFER and XELO incidents, I transformed highly technical information into compelling stories that generated international media coverage, strengthened advocacy efforts and mobilized global attention.

Digital Strategy & Audience Engagement

Effective digital communication starts with understanding people, not platforms.

I build integrated digital communication strategies based on behavioural insights, audience analytics and performance data. At Amnesty International, I led regional digital communications across the Middle East and North Africa, combining storytelling, design and analytics to increase engagement, mobilize supporters and strengthen advocacy campaigns.

Content Strategy & Storytelling

Stories shape perception. Strategy shapes impact.

I translate complex technical and policy issues into clear, engaging and influential narratives across multiple platforms and audiences. From executive speeches and institutional reports to multimedia campaigns and social media strategies, I create content that informs, inspires and drives action. My multidisciplinary expertise in writing, visual communication and multimedia production enables rapid execution while maintaining consistency, quality and strategic alignment.

Campaign Leadership

Communication becomes meaningful when it creates measurable change.

Throughout my career, I have designed and led integrated communication campaigns combining advocacy, media relations, digital engagement, stakeholder outreach and strategic partnerships. Whether supporting international climate negotiations, human rights initiatives or national development priorities, my focus has always been on delivering tangible impact rather than visibility alone.

Leadership & Regional Coordination

Leadership is about creating alignment across people, ideas and organizations.

I have coordinated multidisciplinary teams across 22 countries, bringing together communication specialists, campaigners, researchers and advocacy experts around shared objectives. By introducing structured planning, editorial governance and collaborative workflows, I strengthened coordination, improved efficiency and enhanced the overall impact of regional communication initiatives.

Selected Impact

15+ Years of International Experience Leading strategic communications across the United Nations, international financial institutions, NGOs and government partnerships.

22 Countries Coordinated Managing regional communication initiatives across the Middle East, North Africa and Europe.

Three Working Languages Arabic, English and French.

International Organizations United Nations Development Programme (UNDP) • Greenpeace International • Amnesty International • European Bank for Reconstruction and Development (EBRD) • European Union.

Areas of Expertise Strategic Communications • Executive Communications • Public Affairs • Media Relations • Crisis Communications • Development Communications • Stakeholder Engagement • Behaviour Change • Corporate Communications • Executive Advisory.