Why some NGOs in Tunisia fail to achieve their objectives?

We note that associations in Tunisia are struggling to engage fans despite a large number of fans certain pages. This low engagement rate also influences the global rank, the country rank, and the global reach.

This low level of commitment is explained by the use of some basic digital communication techniques; the publication of articles, the media coverage (photo or video) and in the best cases the graphic publications that lack advertising and strategic reflection. Such digital communication cannot convince young people who are aware of the socioeconomic issues of the country and the entrepreneurial problems (mentioned in the first part) to venture into uncertain terrain. In this case, the social media network of these associations does not play perfectly its role to inform, inspire and involve the followers in their program. This results in a low conversion rate from a Facebook fan to a website visitor and it does not either convert them to future entrepreneurs.

The websites of these organizations play only an informative role especially with the classical headings that are not very attractive. This influences the rebound rate and the overall page views. The showcase websites also have a role in presenting the association and its programs and this does not necessarily attract young people, impatient and accustomed by creative content. Download New Female Entrepreneurs Digital Platform