Communication Lead / Consultant Greenpeace International
As the Regional Communication consultant of Greenpeace International, I am responsible for overseeing the communication efforts in the Middle East and North Africa (MENA) region. My key responsibilities include content coordination, audience understanding, knowledge of media and media relations, evaluation and reporting, responsive communication and rapid response, writing, editing and pitching, and networking.
I work closely with the Communication Managers to ensure effective and impactful content creation, while also providing qualitative insights on the audience analytics to ensure that our messaging resonates with our target audience.
In addition, I maintain a strong understanding of the media landscape in the region, with a focus on MENA journalists and news outlets. This allows me to identify opportunities for reactive media relations and campaigning, as well as to monitor and report back on the impact of Greenpeace’s communication efforts. I am also responsible for preparing and editing various forms of media content, from features and press materials to social media content and Q&A documents.
I play an active role in networking and collaborating with communication and engagement colleagues in other Greenpeace offices to share knowledge and expertise, as well as with agencies, designers, and freelancers to produce creative media content for our campaigns and projects. Overall, my role as Regional Communication Lead is crucial in ensuring that Greenpeace’s message is effectively communicated to the right audience, at the right time, and through the right channels.
As a communication consultant for Greenpeace International, I had the incredible opportunity to immerse myself in the world of climate activism and make a real impact in the fight against climate change. My focus was on the COP 27 and the Greenpeace Warrior Ship Tour in the region, which was a chance to show the world that we are united in our commitment to a greener future.
My journey began at a climate camp in Tunisia where I had the honor of collaborating with activists from all over the world to brainstorm on our demands to decision-makers during the COP 27. The experience was eye-opening, and it showed me the power of collective action and the importance of coming together to fight for a common cause.
In July 2022, I traveled to Barcelona to prepare the strategy and action plan for the ship tour in the Middle East. The work was challenging but incredibly rewarding, and it gave me the chance to use my skills and knowledge to make a real difference.
I am proud of the work we accomplished during this period, and I believe that we can continue to make a meaningful impact in the fight against climate change. Join me in this mission and let us work together to create a more sustainable planet for ourselves and future generations. Together, we can make a difference.
Communication Lead – MENA
My time at Greenpeace was nothing short of exhilarating. As a content creator, I was tasked with turning raw material provided by campaigners into compelling press releases in multiple languages, including English, French, and Arabic. But my work went beyond just writing – I also helped design the organization’s media strategy, ensuring that we had a powerful and effective plan in place to communicate with journalists and the public.
And it paid off. During my time at Greenpeace, we tackled some of the most urgent environmental issues of our time, including the FSO SAFER oil tanker in the Yemeni coast and the XELO ship incident in Gabes. With our media strategy and carefully crafted press releases, we were able to generate significant interest and coverage from the media, both in North Africa and across Europe.
But it wasn’t just about getting media attention – it was about making a difference. And I’m proud to say that our efforts helped to prevent potential environmental disasters, raise awareness about the urgent need for action, and even secure funding to isolate the FSO SAFER tanker and prevent an oil spill.
Overall, my experience at Greenpeace was intense, challenging, and incredibly rewarding. I learned so much about the power of effective communication, the importance of environmental activism, and what it takes to make a real difference in the world.
