Taken in August 2022 in Barcelona, while developing the communication strategy for Greenpeace International and the MENA region ahead of COP27.
Greenpeace International · MENA
Communication Lead / Consultant · Middle East and North Africa
As Communication Lead for Greenpeace International across the MENA region, I directed regional media relations and rapid-response communications for the organization’s highest-stakes environmental campaigns. I set the regional media strategy, built and maintained relationships with journalists and editors at leading international, regional, and national outlets, and led reactive communications when stories broke faster than the facts.
Crisis communications that shaped the story
I turned technical campaign material into compelling press releases in English, French, and Arabic, and led the media strategy behind them. During my time at Greenpeace, I ran communications on some of the region’s most urgent environmental crises. The FSO SAFER oil tanker off the coast of Yemen and the XELO shipwreck off Gabès, Tunisia, as well as regional communications for COP27.
On FSO SAFER and XELO, I coordinated spokespeople, issued multilingual press lines under deadline, and secured sustained coverage across MENA and Europe engagement that helped drive international attention, emergency funding, and preventive action. At COP27, I led cross-country media outreach and digital storytelling, connecting global audiences with regional demands and amplifying youth and civil-society voices in the climate negotiations.
These campaigns taught me what no brief can: when to speak, when to hold, and how to keep an institution’s credibility intact under pressure.
